The Sholem Asch Museum is a research center for the written word, offering contemporary theoretical and practical research. The former residence of writer Sholem Asch is part of the Museums of Bat Yam complex. Inspired by Asch’s oeuvre and personality, the Sholem Asch Museum is a center for encounters between cultures, languages, religions, and the arts.
The museum’s new logotype incorporates Asch’s name in five (!) languages and fuses them into one memorable signature (Hebrew, Yiddish, Arabic, Russian, English). It hints towards Asch’s cultural and historical background, but also emphasises his deep interest in aspects of the written word and languages.
🍒 Collaboration with Nitzan Ron