Culture Days 2013
Visual Identity, December 2013Culture Days Festival, IsraelMifal HaPais, Israel
Culture Days, an initiative of Mifal HaPais (Israeli Lottery Association), is a three-day festival comprising more than 350 cultural events (visual arts, theater, dance, cinema, music, etc.), in more than 120 cities across Israel.
The challenge was creating a distinct and notable visual identity, showing the festival's diversity of audiences, locations and genres. The chosen logotype uses a cheeky script typeface, and along with the circus-themed illustration and animation - reflected a colorful varied festival.